📊 Power BI vs Tableau vs Looker Studio: Which Data Visualisation Tool Is Right for Your Business?

13 May

🔍 Why the Right Visualisation Tool Matters

In today’s data-driven world, the ability to turn raw data into clear insights can give your business a critical edge. But with so many visualisation tools out there, how do you choose the one that suits your business best?

At Vizedge, we work with clients across industries to build custom dashboards, reports, and analytics. The three most common tools we get asked about are:

✅ Power BI
✅ Tableau
✅ Looker Studio (formerly Google Data Studio)

Here’s how they compare — and how to decide which is right for you.

🆚 Power BI vs Tableau vs Looker Studio

🧠 Which Tool Should You Use?

Choose Power BI if you’re a Microsoft 365 business, need fast and budget-friendly insights, and want deep Excel integration.
Choose Tableau if your team has complex data needs, advanced analysts, and wants visually stunning dashboards.
Choose Looker Studio if you rely on Google Analytics, Ads, or Sheets, and need a simple, zero-cost solution.

At Vizedge, we help you choose and customise the right tool for your reporting goals — whether it’s boardroom-ready dashboards or quick wins for your marketing team.

💬 Our Recommendation

There’s no one-size-fits-all answer — and that’s where we come in. We’ve built custom dashboards in Power BI, Tableau, and Looker Studio for:

Retail chains needing real-time sales insights
SaaS companies monitoring customer churn
Agencies tracking campaign performance
Ops teams visualising stock levels or logistics data

🚀 How Vizedge Can Help

We offer:

One-off dashboard builds
Full reporting system setup
Tool selection advice
Data integration from Excel, CRMs, ERPs, Google, SQL, APIs, and more

📈 Let’s Find the Right Visualisation Tool for You

Not sure where to start? Book a Free Data Health Check & Strategy Call to get personalised advice from our expert team.

🔗 Contact us HERE

Jordan Powlette